Business intelligence (BI) is the set of techniques and tools for the transformation of raw data into meaningful and useful information for business analysis purposes.
BI can be used to support a wide range of business decisions ranging from operational to strategic.
Business intelligence is made up of an increasing number of components including:
Multidimensional aggregation and allocation
Denormalization, tagging and standardization
Realtime reporting with analytical alert
A method of interfacing with unstructured data sources
Group consolidation, budgeting and rolling forecasts
Statistical inference and probabilistic simulation
Key performance indicators optimization
Version control and process management
Open item management
A new generation of business intelligence emerges as the expectation for user-friendly analytics and the expertise to ask and answer questions with data continues to grow. The wave of innovation is far from over.
The top trends in business intelligence for 2015, including:
Data governance becomes a key area of focus
The social intelligence competitive advantage balloons
Self-service rapidly spreads throughout departments and organizations
Data journalism magnifies
Cloud analytics isn’t just for cloud data anymore
What’s Your Type?
By: Christine Birkner
Want to express your brand’s personality through design? Start by choosing the right font.
A picture is worth a thousand words, but your font choice can make quite the statement, too. “Your type is almost like the handwriting of your brand,” says Yego Moravia, design director at New York-based advertising agency Mother New York with clients including Target and Virgin Mobile. It’s an expression of your brand’s personality, whether it’s serious or sophisticated, playful or compassionate. Font styles are messaging cues, and serve as important branding elements in all advertising and marketing collateral. Here, experts offer some guidance on finding the right fit.
Typeface is the equivalent of a human voice, says Simon Lince, chief creative officer at New York-based Sterling Brands, a branding agency that focuses on design for clients such as Nike and Levi’s. “Think of it as a medium in the same way you’d think of imagery or sound—as a palate you can tap into to communicate all kinds of emotions.
If you’re happy speaking in a quiet, hushed tone, then choose a light, delicate, simple font. You also want to choose something that isn’t going to date quickly. If you want a typeface that’s going to be in the marketplace for a long period of time, then choosing a typeface that’s well-rounded, contemporary and easy to read is really important.”
Your font choice should say something about your brand and help you connect with your target audience, Wolfson adds. “Pick a font that best describes the DNA of your brand, and try a bunch of different fonts to test and see if you’re communicating that idea,” she says. “Figure out how you dial up or down emotion when people see the words. Think about what emotion comes out of the communication, and what the user should be thinking or feeling.”
A market point of view is essentially your philosophy on how a market should best be served. It’s the big picture idea that underlies why your product is different (and better) from what is out in the market today. Prospects that share your point of view about how a market’s challenges are best solved will clearly understand the value that you deliver with your product.